Fender today announced in a press release the acquisition of the PreSonus Electronics, Inc. brand.
PreSonus is known for its wide range of professional audio software and hardware, including its Studio One digital audio workstation (DAW), multiple audio interfaces, professional preamps made in collaboration with Anthony DeMaria Labs, StudioLive mixer and many other products designed for the home recording and professional world.
In the press release it is emphasized that Fender Musical Instruments Corporation (FMIC extension), one of the world's leading manufacturers, distributors and distributors of musical instruments, announced today that it has signed a definitive merger agreement with PreSonus Audio Electronics, Inc. The Baton Rouge, Louisiana-based brand is the leading designer and manufacturer of recording hardware and software solutions.
"We are thrilled to welcome all members of the PreSonus team to the FMIC family and excited about the future growth opportunities available to both companies," he said. Andy Mooney, CEO of Fender Musical Instruments Corp. "Our teams share the same passion for music, the same commitment to innovation and the same desire to inspire and equip current and future generations of artists."
"I would like to extend our utmost gratitude to our loyal community in Baton Rouge and Louisiana who have supported PreSonus for the past two decades," he said. Kevin Couhig, president of PreSonus. “It has been wonderful to be part of this incredible journey with PreSonus. I'm excited to see what the future holds going forward "
“After more than 25 years, PreSonus feels they have found the right partner to support us as we continue our growth,” said Jim Odom, PreSonus founder / CSO. "We can't wait to show our current and future music community what this opportunity means for them."
“The combined vision of PreSonus and Fender, the way we see the future of music creation, and the fundamental alignment of goals made this idea exciting from the very first conversation,” said Jim Boitnott, CEO of PreSonus.
From beyond 75 years, Fender is committed to creating tools to support artists. With every technological advance, the way people create and record music is constantly changing. While most guitarists and bassists still connect to amps, many also connect their instruments to interfaces, using virtual amps and effects to create their own sounds. Players of all skill levels spend more time online than ever and use a variety of products and technologies to learn, practice, play and perform, record and share. This modern workflow has broadened the traditional signal chain to include the acquisition and distribution of creative content to the world. Fender envisions an ecosystem that seamlessly integrates hardware and software to create an effortless end-to-end experience for customers at all levels on their creative journey, and joining forces with PreSonus makes it possible.
At this time, FMIC and PreSonus will continue to operate as separate entities.
