Have you ever found yourself in a pub drinking beer? Many of you will answer in the affirmative, there is nothing so exceptional. Someone, at most, will have done it secretly, perhaps because he was on a diet, or because he wanted to go out with friends without his wife's knowledge, or because carbonated drinks shouldn't even be seen from a distance.
But have you ever had a beer in a pub while notes of Tony Esposito? Are you hesitating, right? If any of you miss the exceptionality of the circumstance, I will try to explain myself better with the help of Wikipedia.
First step. Look for the word "beer": it immediately catches the eye that the etymology of the word is German. And then the most well-known productions still come from northern and nebulous lands, extremely fresh. Nordicity by the bucket, in short.
Second step. Look for "Tony Esposito", who many will remember for the hit Kalimba of the moon (success picked up by Boney M., not duvets): we immediately read that "his music is inspired by sounds from many countries of the world, mixed with tribal rhythms and melodies typical of Neapolitan music".
At that precise moment, with a well-known brand of Belgian beer in hand, the foam still on his lips, the short circuit occurred.
The owner of the pub, my dear friend, noticed my bewilderment (he is used to seeing me lost, especially when I start talking about politics with his two-year-old son) and he thought well to come up with a bottle that I did not know, on which I read "Blues". He didn't know it would only increase my sense of loss. Putting beer + blues + Tony Esposito together meant sending me to the asylum, but before I went there I tasted the product and I liked it. Which, to tell the truth, does not mean anything, since I do not know at all about beers and I can hardly distinguish an Umbrian wine from a Calabrian one.
What really interested me was that name, associated with the brand Amine.
And, as if by magic, my dear friend chases from the hat a young gentleman but not too young, sporty, robust, who has made me a little afraid of impact. He seemed to be hiding in a paddock of the club on purpose to wait for me at that precise moment.
“This is Dino. Dino Boglione". He is introduced to me as the creator of the beer I had just tasted.
Io (a little slurred): Do you make beers?
Dino: Yes, they are also quite good….
Io: And do you live on this?
Dino: But maybe! In real life I'm a computer scientist, I'm a consultant.
Io: So how did you come up with the idea of calling a beer "Blues"? And not "Gigabyte", for example ...
Dino (with a half smile): Actually, I have created three of beers named with musical genres, namely Jazz, Blues and Rock. I could say that in the past I played, but in fact I was only DJing ...
Io: Okay, but then why on earth "blues" and so on?
Dino: I had hired a marketing agency to find 5 names for 5 types of beers ... they offered me obscene things ... .. Then, some time later, I found myself in Rimini at the "Sapore" trade fair and on the way back I I'm tuned to Radio Monte Carlo. A soft-voiced speaker announced a piece of Miles Davis declaring to be sipping a beer… .. From there I got the spark of a perfect combination of “beer & music” and here is Birra Aminè and its various flavors, each linked to a specific atmosphere.
Io: Better than calling them “house”, “commercial”, “techno”… or not?
Dino: Embhè! Definitely.
Io: Okay, but what if I want to find this beer elsewhere too?
Dino: Our production base is in Salerno.
Io: Ah, that's why you didn't name them after Pino Daniele!
Dino: I do not understand…
Io: Novabbeeee, you know, the historic rivalry between Salerno and Neapolitans…. Anyway, I love Salerno….
Dino:… In any case, on the site www.birraamine.it - without the accent - you will find all the info.
Io: Info about Salerno?
Dino: No, on the Aminè.
Io: Listen here, since I'll forget everything in a few minutes, do you mind leaving me a post-it, a business card, a brochure or I don't know what memo?
Dino: Here (and hands me a 6-piece case).
I thank Dino profusely. And, in taking my leave, I decide to leave the den too.
I load the box into the car and greet everyone, but that unsolved short circuit remained standing.
I needed to sort it out, and fast.
I had the beer in the trunk, Tony Esposito was in his place on the phone. The clear and welcoming night, the flowing, deserted road.
“Let's go to Salerno. Seafront. Thanks".
(If desired, the story would continue, but it doesn't matter).
Darko J. Mazzanti ViendalmareHave you ever been drinking beer in a pub? Many of you will respond in the affirmative, there is nothing out of the ordinary. Some of you could have done it secretly, maybe because you were on a diet, or because you wanted to go out with your friends without your wife finding it out, or just because fizzy drinks should be as far as the eye can see.
But have you ever had a beer in a pub while you listen to Tony Esposito's music? You are hesitating, right? If any of you ignores the exceptional nature of the circumstance, I will try to explain it better with Wikipedia's help.
first step. if you look for the word “beer”, it is immediately evident that the etymology of the word is German. The most famous productions are from the Nordic and foggy lands, extremely cold. Actually, buckets of chilly air.
Second step. Look for “Tony Esposito”, famous for the hit Kalimba of the moon (by Boney M., which is no small thing) and we can see that “his music is inspired by the sounds from many countries of the world, mixed with tribal rhythms and Neapolitan melodies”.
At that moment, with a famous brand of Belgian beer in my hand, the foam still on the lips, the breakdown occurred.
The owner of the pub, a good friend of mine, noticed my confusion (he is used to seeing me a bit lost, especially when I start talking about politics with his two-year-old son) and he thought it was the perfect moment to open a bottle of beer, that I didn't know, which had the word “Blues” written on. What he wasn't aware of, was that it would only increase my bewilderment. Putting together Beer + Blues + Tony Esposito meant sending me straight to hospital, but before, I tasted the product and I liked it. Which, to be honest, means nothing, since I am unfamiliar with the beer thing and I barely know how to distinguish the wine from Umbria from the Calabrian one.
What really interested me most was that name, associated with the brand Amine.
And, as if by magic, my dear friend conjured up a young -but not so much- sporty, strong gentleman. The first impact scared me a little. He seemed to be hidden in a corner, like waiting for that moment.
“This is Dino. Dino Boglione “. He said, introducing me to the creator of the beer I had just tasted.
Me (mumbling): Do you make beer?
Dino: Yes, and they are quite good to me….
Me: And you live on this?
Dino: I wish! In the real life I work as a computer technician, I am a consultant.
Me: So how did the name “Blues” come to your mind? And not “Gigabyte”, for example…
Dino (with a half-smile): Actually, I created three beers named after musical genres: Jazz, Blues and Rock. I could say that I used to play, but in fact I was only a DJ…
Me: Oh well, but then why “Blues” and so on?
Dino: I asked a marketing agency to find 5 names for 5 types of beers… and they offered terrible things… Shortly after that, I went to “Sapore” a trade fair in Rimini and on my way back I was listening to Radio Monte Carlo when the radio speaker announced -with a soft voice- a piece of Miles Davis confessing she was sipping a beer… The spark turned on, I saw the perfect marriage “Beer & Music”…and here you have Aminè and its various flavors of beer, each of them linked to a specific atmosphere.
Me: That's much better than calling them “House”, “Commercial”, “Techno”... right?
Dino: Definitely.
Me: what if I want to find this beer anywhere else?
Dino: Our production is based in Salerno.
Me: Ah, I see, that's why you haven't named them after Pino Daniele!
DinoI don't understand…
Me: Well, you know, the historic rivalry between Salerno and Naples…. Anyway, I love Salerno….
Dino: …In any case, in www.birraamine.it you'll find all the information.
Me: About Salerno?
Dino: No, about Aminè.
Me: Could you leave me a business card or a brochure, or something as a reminder?
Dino: Here you have (and he gives me a box with 6 units).
I thanked Dino greatly and I decided to get out of the den.
I put the box in the trunk and greeted everyone, but that short circuit was left standing unresolved. I needed to fix it, and fast.
The beer was in the trunk, Tony Esposito was in his place on the phone. The night was clear and warm, the road was deserted.
“To Salerno, please, to the Seafront”.
(the story could continue, but little matters)
Darko J. Mazzanti ViendalmareDid they ever go back to a pub? Many of you will respond affirmatively, it is not anything outside the community. Some have it secretly, asked why they were on a diet, or why they wanted to go out with their friends until their wife entered, or simply why they had to stop the gasified drinks out of sight.
But, have they been asking a question in a pub while listening to the high voices of the local salty melody of Tony Esposito? Are you hesitating, of course? If you understand the exceptional nature of the event, I'll try to explain it better with the help of Wikipedia.
First step. We read the word “cerveza”: we see that the etymology of the word is German. The most famous production comes from there, from the northern and nebulous lands, extremely cold. Finally, Nordic to baldazos.
Second step. Busquen “Tony Esposito”, which many recorded for his hit Kalimba of the moon (executed by Boney M., which is not a little): we immediately learned that “”This music is inspired by the sounds of many countries around the world, mixed with tribal rhythms and the melodies of Neapolitan music”
At that precise moment, with a Belgian brand knife in your hand, you wipe it off your lips and the short circuit occurs.
The owner of the pub, a great friend of mine, noticed my confusion (he was used to being a worm like this, a little lost, especially when I was busy talking about politics with his boyfriend of two years) and thought it was a good moment to wake up a particular question, so as to unknow me, about what was written “Blues”. What I didn't know is that it would increase my feeling of disappointment. Combining Cerveza + Blues + Tony Esposito meant sending me to the mental hospital, but before that… I tasted the product and my taste. Which, to be honest, does not mean much, since I am not a great connoisseur of wines, and it is only possible to distinguish a wine from Umbria from one from Calabria.
What really interested me was that name, associated with the brand Amine.
And, as if by the art of magic, I ask myself a friend from the prison, a young horseman, but not so much, sporty, robust, who at first impression made me a little afraid. We seem to be hidden in a corner of the place, waiting for our meeting.
“Let me introduce you to Dino. Dino BoglioneAnd so he introduces me to the creator of the story he has just tried.
Yo (stuttering): Entonces… ¿haces cerveza?
Dino: Si, y es bastante buena…
Yo: Y ¿vives de esto?
Dino: Ojala! In real life I am a computer scientist, I am a consultant.
Yo: So how do you remember calling it “Blues” instead of “Gigabyte”? for example…
Dino (with a medium smile): To tell the truth, I created three amazing songs Jazz, Blues and Rock. I could say that at the same time he played, but in reality he was DJ…
Yo: Oh well, what about “Blues”, etc.?
Dino: I had signed up to a marketing agency five names for five different brains, and I had proposed terribles… after a while, I was at the “Sapore” fair in Rimini and on the road to tuning in again Radio Monte Carlo. A speaker with a sweet voice announces a piece of music Miles Davis, saying that I was drinking a beer… this image lit up my mind with a perfect “beer & music” enlace, and here is the beer and its various flavours, each linked to a specific atmosphere and environment.
Yo: It's always better to call them “house”, “disco”, “techno”… or not?
Dino: Definitely!
Yo: Well, but would you like to find this piece on another site?
Dino: Our production base is located in Salerno.
Yo: Ah, of course!, so they don't call it Pino Daniele!
Dino: Not understanding…
Yo: No, good, clear… we know the historical rivalry between the Salernos and the Neapolitans. So, Salerno enchants me…
Dino: …in all ways, on the site www.birraamine.it – from the beginning – find all the information.
Yo: Información sobre Salerno?
Dino: No, de Aminè.
Yo: Keeping in mind that I forgot everything in a few minutes, would you please let me know about your personal target in a record-breaking way?
Dino: Here you have them (you give me a box with 6 units).
I like Dino enormously, and then I decide to go up from the cave. I loaded the box into the car and said goodbye to everyone, but that short circuit remained intact.
There was a need to resolve it, and quickly.
The head was on the equipment carrier, Tony Esposito was on the phone. The night was empty and warm, and the road was deserted.
"Let's go to Salerno. A la costanera. Gracias".
(Queriendo, the history will continue, but it doesn't matter).
Darko J. Mazzanti Viendalmare
